| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 27% | +2560% | $61,134,923 | +$59,387,871 | 1,589,985 | +3399% | Brookstone Capital Management, LLC | 30 Sep 2025 |
As of 31 Dec 2025, 79 institutional investors reported holding 4,592,780 shares of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer - September (USEP). This represents 77% of the company’s total 5,934,994 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer - September (USEP) together control 70% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Brookstone Capital Management | 27% | 1,618,090 | +1.8% | 0.73% | $63,640,774 |
| Kellett Wealth Advisors, LLC | 9.9% | 589,233 | -2% | 13% | $23,175,005 |
| Sovran Advisors, LLC | 9% | 535,298 | -14% | 1.8% | $21,176,389 |
| SIGNATUREFD, LLC | 3.3% | 194,350 | 0% | 0.12% | $7,643,941 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 2.4% | 139,967 | -7.2% | 0.33% | $5,505,014 |
| Kestra Advisory Services, LLC | 1.8% | 106,047 | -0.82% | 0.02% | $4,170,913 |
| OSAIC HOLDINGS, INC. | 1.6% | 97,704 | +0.35% | 0.01% | $3,842,673 |
| KFG WEALTH MANAGEMENT, LLC | 1.6% | 94,896 | -4.1% | 0.5% | $3,732,331 |
| COMMONWEALTH EQUITY SERVICES, LLC | 1.6% | 93,684 | +2.3% | 0% | $3,684,680 |
| Spire Wealth Management | 1.4% | 80,628 | -5.5% | 0.11% | $3,171,104 |
| CENTRAL VALLEY ADVISORS, LLC | 1.2% | 72,551 | 0% | 0.85% | $2,853,488 |
| Cetera Investment Advisers | 1.1% | 67,554 | +3.4% | 0% | $2,656,953 |
| ENVESTNET ASSET MANAGEMENT INC | 0.87% | 51,825 | -8.1% | 0% | $2,038,319 |
| TRUIST FINANCIAL CORP | 0.83% | 49,472 | -4.1% | 0% | $1,945,760 |
| MML INVESTORS SERVICES, LLC | 0.67% | 39,889 | +0.78% | 0% | $1,568,877 |
| Advisory Services Network, LLC | 0.62% | 36,621 | -0.33% | 0.02% | $1,440,333 |
| Cambridge Investment Research Advisors, Inc. | 0.56% | 33,370 | +32% | 0% | $1,312,000 |
| Berger Financial Group, Inc | 0.56% | 33,174 | 0% | 0.08% | $1,304,760 |
| Arete Wealth Advisors, LLC | 0.55% | 32,466 | -0.41% | 0.08% | $1,278,000 |
| Sageworth Trust Co | 0.54% | 31,935 | 0% | 0.05% | $1,256,029 |
| Legacy Advisors, LLC | 0.54% | 31,935 | 0.14% | $1,256,029 | |
| SageView Advisory Group, LLC | 0.51% | 30,227 | 0% | 0.04% | $1,188,853 |
| Strategic Blueprint, LLC | 0.5% | 29,428 | -1.1% | 0.07% | $1,157,427 |
| HighTower Advisors, LLC | 0.44% | 25,999 | 0% | 0% | $1,022,561 |
| FIDUCIARY FINANCIAL GROUP, LLC | 0.41% | 24,257 | 0% | 0.13% | $954,047 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 4,592,780 | $180,767,060 | -$4,712,374 | $39.33 | 79 |
| 2025 Q3 | 4,706,322 | $182,122,074 | +$76,085,731 | $38.67 | 76 |
| 2025 Q2 | 2,756,176 | $101,680,183 | -$3,504,132 | $36.86 | 68 |
| 2025 Q1 | 2,853,379 | $97,565,394 | -$41,059,019 | $34.41 | 66 |
| 2024 Q4 | 4,045,040 | $142,328,473 | +$23,365,916 | $35.20 | 76 |
| 2024 Q3 | 2,815,637 | $97,813,328 | +$54,463,087 | $34.74 | 68 |
| 2024 Q2 | 1,192,212 | $40,224,056 | +$1,815,591 | $33.78 | 61 |
| 2024 Q1 | 1,160,447 | $38,239,287 | -$35,496,106 | $32.95 | 55 |
| 2023 Q4 | 2,210,551 | $69,236,202 | +$6,154,200 | $31.32 | 52 |
| 2023 Q3 | 1,997,618 | $58,479,693 | +$12,773,717 | $29.27 | 47 |
| 2023 Q2 | 1,546,745 | $45,321,903 | -$36,993,173 | $29.31 | 44 |
| 2023 Q1 | 2,858,710 | $78,614,049 | -$21,568,112 | $27.50 | 46 |
| 2022 Q4 | 3,615,630 | $95,444,797 | +$37,821,126 | $26.40 | 41 |
| 2022 Q3 | 2,105,850 | $53,522,104 | +$20,275,454 | $25.41 | 38 |
| 2022 Q2 | 1,289,858 | $34,137,234 | +$1,313,388 | $26.47 | 34 |
| 2022 Q1 | 1,220,632 | $34,550,477 | +$5,906,842 | $28.36 | 34 |
| 2021 Q4 | 1,026,086 | $29,437,402 | -$568,471 | $28.69 | 35 |
| 2021 Q3 | 1,016,718 | $28,271,799 | +$10,224,553 | $27.81 | 29 |
| 2021 Q2 | 672,852 | $18,905,664 | -$9,416,546 | $28.09 | 25 |
| 2021 Q1 | 1,022,929 | $28,296,818 | -$20,272,730 | $27.63 | 33 |
| 2020 Q4 | 1,414,180 | $38,394,724 | +$6,248,327 | $27.13 | 36 |
| 2020 Q3 | 1,521,956 | $39,671,039 | +$29,590,220 | $26.01 | 26 |
| 2020 Q2 | 393,247 | $10,033,000 | +$7,883,929 | $25.34 | 9 |
| 2020 Q1 | 82,136 | $2,046,000 | -$568,439 | $23.49 | 6 |
| 2019 Q4 | 101,361 | $2,636,000 | +$1,282,699 | $25.31 | 7 |
| 2019 Q3 | 50,896 | $1,346,000 | +$636,000 | $24.83 | 5 |
| 2019 Q2 | 25,252 | $710,000 | $28.12 | 1 | |
| 2019 Q1 | 25,252 | $710,000 | $28.12 | 1 |