| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 5.2% | $52,126,570 | 1,247,662 | Brookstone Capital Management, LLC | 31 Dec 2025 |
As of 31 Dec 2025, 220 institutional investors reported holding 18,665,556 shares of Innovator ETFs Trust - Innovator U.S. Equity Power Buffer ETF - November (PNOV). This represents 78% of the company’s total 23,947,447 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Power Buffer ETF - November (PNOV) together control 62% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| ALLIANCEBERNSTEIN L.P. | 23% | 5,560,994 | +51% | 0.07% | $232,338,329 |
| Penserra Capital Management LLC | 6.2% | 1,478,393 | -2% | 0.73% | $61,767,000 |
| Brookstone Capital Management | 5.2% | 1,247,662 | +971% | 0.6% | $52,127,318 |
| Steward Partners Investment Advisory, LLC | 3% | 710,849 | +3526% | 0.16% | $29,699,270 |
| OSAIC HOLDINGS, INC. | 2.8% | 676,694 | +28% | 0.04% | $28,272,161 |
| COMMONWEALTH EQUITY SERVICES, LLC | 2.1% | 496,549 | +22% | 0.03% | $20,745,816 |
| Focus Partners Wealth | 1.8% | 429,536 | +1363% | 0.02% | $17,946,025 |
| LPL Financial LLC | 1.6% | 374,716 | +32% | 0% | $15,655,634 |
| Kestra Advisory Services, LLC | 1.5% | 365,620 | +80% | 0.06% | $15,275,604 |
| RAYMOND JAMES FINANCIAL INC | 1.5% | 360,846 | +122% | 0% | $15,076,146 |
| Cetera Investment Advisers | 1.5% | 356,898 | +59% | 0.02% | $14,911,182 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | 1.5% | 347,940 | +808% | 0.19% | $14,536,933 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 1.3% | 301,997 | +1597% | 0.02% | $12,617,435 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | 1.2% | 284,657 | +608% | 0.02% | $11,978,183 |
| HighTower Advisors, LLC | 1.1% | 262,906 | +49% | 0.01% | $10,984,213 |
| Beacon Pointe Advisors, LLC | 1% | 248,892 | +7.1% | 0.07% | $10,398,727 |
| Lido Advisors, LLC | 0.79% | 190,169 | 0.03% | $7,945,261 | |
| ENVESTNET ASSET MANAGEMENT INC | 0.78% | 186,474 | +22% | 0% | $7,790,884 |
| Bellwether Advisors, LLC | 0.56% | 135,200 | +41% | 0.9% | $5,648,656 |
| Three Seasons Wealth, LLC | 0.55% | 130,776 | -3.1% | 0.52% | $5,463,821 |
| Buska Wealth Management, LLC | 0.52% | 124,319 | -27% | 1.9% | $5,194,048 |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | 0.5% | 120,884 | +61% | 0.27% | $5,050,534 |
| TRUIST FINANCIAL CORP | 0.5% | 120,314 | +15% | 0.01% | $5,026,719 |
| MML INVESTORS SERVICES, LLC | 0.5% | 119,553 | +87% | 0.01% | $4,994,924 |
| CoreCap Advisors, LLC | 0.5% | 119,283 | +15% | 0.17% | $4,983,644 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 18,665,556 | $779,961,176 | +$271,618,227 | $41.78 | 220 |
| 2025 Q3 | 11,924,330 | $489,581,274 | -$68,779,369 | $41.06 | 175 |
| 2025 Q2 | 13,628,552 | $538,685,069 | -$139,610,877 | $39.52 | 181 |
| 2025 Q1 | 17,139,247 | $637,858,988 | -$22,107,386 | $37.22 | 178 |
| 2024 Q4 | 18,074,137 | $684,587,619 | +$85,527,529 | $37.87 | 175 |
| 2024 Q3 | 15,098,132 | $557,427,133 | -$20,586,065 | $36.92 | 138 |
| 2024 Q2 | 15,828,613 | $574,605,140 | -$100,462,759 | $36.30 | 143 |
| 2024 Q1 | 18,837,978 | $669,655,866 | -$16,979,383 | $35.55 | 148 |
| 2023 Q4 | 19,168,837 | $660,242,740 | +$125,627,314 | $34.44 | 144 |
| 2023 Q3 | 15,596,390 | $515,608,876 | -$29,252,706 | $33.06 | 125 |
| 2023 Q2 | 16,511,640 | $559,859,814 | -$90,786,477 | $33.91 | 143 |
| 2023 Q1 | 19,097,389 | $607,141,323 | -$8,440,410 | $31.80 | 149 |
| 2022 Q4 | 19,724,407 | $594,896,542 | +$472,222,562 | $30.19 | 141 |
| 2022 Q3 | 3,619,034 | $101,622,204 | -$26,709,455 | $28.04 | 79 |
| 2022 Q2 | 4,377,681 | $124,267,607 | +$2,721,411 | $28.31 | 92 |
| 2022 Q1 | 4,655,971 | $141,232,468 | -$18,570,003 | $30.52 | 94 |
| 2021 Q4 | 5,053,913 | $156,574,968 | +$119,516,965 | $31.01 | 85 |
| 2021 Q3 | 939,805 | $28,645,419 | -$1,479,380 | $30.46 | 39 |
| 2021 Q2 | 990,508 | $29,950,048 | -$1,144,166 | $30.24 | 45 |
| 2021 Q1 | 1,029,509 | $30,581,479 | -$1,006,976 | $29.69 | 44 |
| 2020 Q4 | 1,047,946 | $30,341,215 | -$9,630,342 | $28.96 | 41 |
| 2020 Q3 | 1,325,085 | $35,949,315 | -$18,860,446 | $27.14 | 31 |
| 2020 Q2 | 2,033,742 | $53,494,044 | +$23,172,289 | $26.07 | 29 |
| 2020 Q1 | 1,145,522 | $27,816,241 | -$791,460 | $23.44 | 25 |
| 2019 Q4 | 1,147,128 | $30,098,116 | +$29,869,116 | $26.22 | 25 |
| 2018 Q4 | 34,894 | $918,000 | $26.31 | 1 |