Deirdre O'Brien - 01 Oct 2025 Form 4 Insider Report for Apple Inc. (AAPL)

Reporting relationship: Senior Vice President
Issuer ticker: AAPL
Reported as of: 01 Oct 2025
Net transaction value: $0
SEC form: 4
Accepted by SEC: 03 Oct 2025, 18:32:27 UTC
Prior SEC filing: 30 Sep 2025
Source filing: View source filing
Reporting owner signature: /s/ Sam Whittington, Attorney-in-Fact for Deirdre O'Brien

Key filing fact

Deirdre O'Brien filed Form 4 for Apple Inc. (AAPL) on 03 Oct 2025.

Key facts

This page summarizes Deirdre O'Brien's Form 4 filing for Apple Inc. (AAPL).
5 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 03 Oct 2025, 18:32.

Change

Previous filing in this sequence was filed on 30 Sep 2025.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001767094 Primary reporting owner

O'BRIEN DEIRDRE

Relationship: Senior Vice President
Address: ONE APPLE PARK WAY, CUPERTINO
Signature: /s/ Sam Whittington, Attorney-in-Fact for Deirdre O'Brien
Signature date: 03 Oct 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

AAPL transaction

Common Stock

Options Exercise

Transaction value
Shares: +92,403
Change %: +68%
Price
Shares after: 229,090
Date: 01 Oct 2025
Ownership: Direct
Footnotes: F1, F2

AAPL transaction

Common Stock

Tax liability

Transaction value
Shares: -49,390
Change %: -22%
Price: $255.45^*
Shares after: 179,700
Date: 01 Oct 2025
Ownership: Direct
Footnotes: F3

AAPL transaction

Common Stock

Sale

Transaction value
Shares: -41,273
Change %: -23%
Price: $257.36^*
Shares after: 138,427
Date: 02 Oct 2025
Ownership: Direct
Footnotes: F4, F5

AAPL transaction

Common Stock

Sale

Transaction value
Shares: -1,740
Change %: -1.3%
Price: $258.08^*
Shares after: 136,687
Date: 02 Oct 2025
Ownership: Direct
Footnotes: F4, F6

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

AAPL transaction Derivative

Restricted Stock Unit

Options Exercise

Transaction value
Shares: -92,403
Change %: -100%
Price
Shares after: 0
Date: 01 Oct 2025
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 92,403
Exercise price
Footnotes: F1, F2, F7, F8, F9, F10

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 10 footnotes

Footnote F1

Each restricted stock unit represents the right to receive, at settlement, one share of common stock.

Footnote F2

This transaction represents the settlement of restricted stock units in shares of common stock on their scheduled vesting date.

Footnote F3

Shares withheld by Apple to satisfy tax withholding requirements on vesting of restricted stock units.

Footnote F4

This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 27, 2024.

Footnote F5

This transaction was executed in multiple trades at prices ranging from $256.985 to $257.98; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

Footnote F6

This transaction was executed in multiple trades at prices ranging from $257.99 to $258.145; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

Footnote F7

This award was granted on September 25, 2022, for a target number of 66,477 restricted stock units. The award vested on October 1, 2025, applying a percentage of the target number of restricted stock units that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2023 and ending with the last day of Apple's fiscal year 2025.

Footnote F8

TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $143.67. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $244.54.

Footnote F9

This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of restricted stock units vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of restricted stock units vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of restricted stock units vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of restricted stock units vest. If Apple's performance was between these levels, the portion of the restricted stock units that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages.

Footnote F10

Apple's TSR for the three-year performance period was 70.22%, which ranked 162 of the 483 companies that were included in the S&P 500 for the performance period and placed Apple in the 66.60th percentile. Therefore, 92,403 restricted stock units subject to performance requirements vested.