Michael Spillane - 01 Apr 2024 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role: President and CEO, Director
Signature: Michael G. Andrews under POA for Michael Spillane
Issuer symbol: SAM
Transactions as of: 01 Apr 2024
Net transactions value: +$2,000,039
Form type: 4
Filing time: 02 Apr 2024, 08:32:19 UTC
Previous filing: 18 May 2023
Next filing: 04 Mar 2025
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SAM	Class A Common	Award	$2,000,039	+6,570	+3221%	$304.42	6,774	01 Apr 2024	Direct	F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SAM	April 1, 2024 Stock Option	Options Exercise	$0	+21,205		$0.000000	21,205	01 Apr 2024	Class A Common	21,205	$304.42	Direct	F3

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents grants of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The details of these grants were disclosed in a Current Report on Form 8-K filed by the Issuer on February 22, 2024.
F2	The shares reported include 6,774 shares of restricted stock subject to vesting conditions.
F3	On April 1, 2024, the Issuer granted the Reporting Person time-based non-qualified options. 50% of the option shares will vest on April 1, 2026, 25% on April 1, 2027, and 25% on April 21, 2028, contingent on the Reporting Person's continued employment by the Issuer on the applicable vesting dates, and subject to accelerated vesting in certain situations.