John C. Geist - 01 Apr 2022 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Role: Chief Sales Officer
Signature: Michael G. Andrews under POA for the benefit of John C. Geist
Issuer symbol: SAM
Transactions as of: 01 Apr 2022
Net transactions value: -$198,454
Form type: 4
Filing time: 04 Apr 2022, 08:11:59 UTC
Previous filing: 02 Mar 2022
Next filing: 26 Oct 2022
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SAM	Class A Common	Options Exercise	$192,629	+1,008	+21%	$191.10	5,760	01 Apr 2022	Direct	F1, F2
transaction	SAM	Class A Common	Sale	$90,333	-234	-4.1%	$386.04	5,526	01 Apr 2022	Direct	F1, F2, F3
transaction	SAM	Class A Common	Sale	$106,063	-274	-5%	$387.09	5,252	01 Apr 2022	Direct	F1, F4
transaction	SAM	Class A Common	Sale	$115,156	-296	-5.6%	$389.04	4,956	01 Apr 2022	Direct	F1, F5
transaction	SAM	Class A Common	Sale	$69,767	-179	-3.6%	$389.76	4,777	01 Apr 2022	Direct	F1, F6
transaction	SAM	Class A Common	Sale	$9,764	-25	-0.52%	$390.54	4,752	01 Apr 2022	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SAM	1-1-2018 Stock Option	Options Exercise	$0	-1,008	-100%	$0.000000^*	0	01 Apr 2022	Class A Common	3,023	$191.10	Direct	F7

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 2, 2022.
F2	The shares reported include 4,490 shares of restricted stock subject to vesting conditions.
F3	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 234 shares is from $385.87 to $386.78. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F4	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 274 shares is from $386.90 to $387.28. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F5	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 296 shares is from $388.50 to $389.49. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F6	The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 179 shares is from $389.52 to $390.15. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F7	The option vested in three annual installments: the first on March 1, 2020, and the final vesting on January 1, 2022.