Marc Benioff - 07 Jul 2023 Form 4 Insider Report for Salesforce, Inc. (CRM)

Role
Chair and CEO, Director
Signature
/s/ Sarah Dale, Attorney-in-Fact for Marc Benioff
Issuer symbol
CRM
Transactions as of
07 Jul 2023
Net transactions value
-$2,027,118
Form type
4
Filing time
10 Jul 2023, 16:32:56 UTC
Previous filing
07 Jul 2023
Next filing
11 Jul 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CRM Common Stock Options Exercise $1,133,550 +15,000 +0.09% $75.57 16,488,609 07 Jul 2023 Direct F1, F2
transaction CRM Common Stock Sale $805,467 -3,838 -0.02% $209.87 16,484,771 07 Jul 2023 Direct F1, F2, F3
transaction CRM Common Stock Sale $1,949,536 -9,245 -0.06% $210.87 16,475,526 07 Jul 2023 Direct F1, F2, F4
transaction CRM Common Stock Sale $405,665 -1,917 -0.01% $211.61 16,473,609 07 Jul 2023 Direct F1, F2, F5
holding CRM Common Stock 10,000,000 07 Jul 2023 By Marc Benioff Fund LLC F6

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction CRM Non-qualified Stock Option (Right to Buy) Options Exercise $0 -15,000 -24% $0.000000 47,557 07 Jul 2023 Common Stock 15,000 $75.57 Direct F1, F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 30, 2023.
F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.
F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $209.4200 to $210.3900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $210.4200 to $211.4122 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $211.4151 to $212.0158 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
F6 Shares held in the Marc Benioff Fund LLC.
F7 Option vests over four years at the rate of 25% on November 22, 2017, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.