Innovator ETFs Trust - Innovator Equity Managed 100 Buffer ETF (BFRZ) Institutional Ownership

13F Institutional Holders and Ownership History from Q2 2025 to Q4 2025

Type / Class
Equity / Innovator Equity Managed 100 Buffer ETF
Symbol
BFRZ
Shares outstanding
2,893,171
Price per share
$27.02
All holders as of 31 Dec 2025
Q4 2025
Total 13F shares
2,638,557
Total reported value
$70,816,015
% of total 13F portfolios
0%
Share change
+618,508
Value change
+$16,603,409
Number of holders
31
Reported Shares, Excluding Options vs Price
Reported Value, Excluding Options
Total Investors

Significant Owners of Innovator ETFs Trust - Innovator Equity Managed 100 Buffer ETF (BFRZ) based on Schedule 13D/G filings

Filer Ownership Change % Holdings Value Net Change Nb Shares Change % Reporting Name Report Period
Brookstone Capital Management 4.5% -63% $3,524,319 -$5,854,526 130,482 -62% Brookstone Capital Management, LLC 31 Dec 2025

As of 31 Dec 2025, 31 institutional investors reported holding 2,638,557 shares of Innovator ETFs Trust - Innovator Equity Managed 100 Buffer ETF (BFRZ). This represents 91% of the company’s total 2,893,171 outstanding shares.

Top 25 Institutional Shareholders

The largest institutional shareholders of Innovator ETFs Trust - Innovator Equity Managed 100 Buffer ETF (BFRZ) together control 90% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.

Institution Ownership % Shares Held Share Change % Portfolio % Holdings Value
VanWeelden Wealth Management, LLC 19% 539,182 +2.1% 11% $14,468,950
ENVESTNET ASSET MANAGEMENT INC 18% 531,478 +0.55% 0% $14,262,213
ATX Financial Planning, LLC 6.1% 176,781 0% 3.7% $4,743,928
Sigma Planning Corp 5.8% 168,795 -2.1% 0.13% $4,529,752
Triad Wealth Partners, LLC 5.5% 157,724 +50% 0.4% $4,232,520
Visionary Wealth Advisors 4.8% 137,907 +373% 0.17% $3,700,735
Brookstone Capital Management 4.5% 130,458 +71% 0.04% $3,500,841
CWM, LLC 3.7% 107,268 0.01% $2,879,000
Signal Advisors Wealth, LLC 3% 88,153 +31% 0.19% $2,365,595
Maia Wealth LLC 2.9% 84,153 +7.7% 0.39% $2,256,609
HARBOUR INVESTMENTS, INC. 2.5% 73,735 +29% 0.04% $1,978,679
Kestra Advisory Services, LLC 1.6% 47,272 +0.06% 0.01% $1,268,547
SIGNATUREFD, LLC 1.6% 46,945 0.02% $1,259,769
Thrivent Financial for Lutherans 1.6% 45,024 0% $1,208,000
Sovran Advisors, LLC 1.3% 36,935 -1.1% 0.08% $998,348
Ashton Thomas Private Wealth, LLC 1.2% 35,195 0.02% $945,277
PLANWISER FINANCIAL, LLC 1.2% 34,119 -28% 0.68% $914,730
Cetera Investment Advisers 1.1% 31,814 +174% 0% $853,729
Cambridge Investment Research Advisors, Inc. 0.93% 26,938 +46% 0% $723,000
Orion Porfolio Solutions, LLC 0.91% 26,235 0.01% $704,016
JANE STREET GROUP, LLC 0.87% 25,286 0% $678,550
Encompass More Asset Management 0.77% 22,217 0.11% $596,193
SeaCrest Wealth Management, LLC 0.46% 13,250 0.04% $356,807
OLD MISSION CAPITAL LLC 0.38% 11,012 +32% 0.01% $295,507
WEALTHGARDEN F.S. LLC 0.38% 10,924 +2.4% 0.19% $294,615

Institutional Holders of Innovator ETFs Trust - Innovator Equity Managed 100 Buffer ETF (BFRZ) across Reporting Periods

Period Reported Shares, Excl. Options Value, Excl. Options Value Change Price (Median) Investors
2025 Q4 2,638,557 $70,816,015 +$16,603,409 $26.84 31
2025 Q3 1,843,268 $48,982,008 +$39,238,577 $26.54 20
2025 Q2 366,025 $9,297,537 +$9,297,537 $25.39 9