| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 27% | +2545% | $63,884,399 | +$61,603,326 | 1,649,907 | +2701% | Brookstone Capital Management, LLC | 30 Nov 2025 |
As of 31 Dec 2025, 92 institutional investors reported holding 4,281,742 shares of Innovator ETFs Trust - Innovator S&P 500 Ultra Buffer ETF - October (UOCT). This represents 70% of the company’s total 6,158,667 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator S&P 500 Ultra Buffer ETF - October (UOCT) together control 59% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Brookstone Capital Management | 27% | 1,669,155 | +2011% | 0.75% | $65,167,150 |
| COMMONWEALTH EQUITY SERVICES, LLC | 6.3% | 387,635 | +21% | 0.02% | $15,134,030 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 2.3% | 140,047 | -35% | 0.33% | $5,467,715 |
| KFG WEALTH MANAGEMENT, LLC | 2.2% | 137,124 | +134% | 0.72% | $5,353,576 |
| CWM, LLC | 2% | 122,419 | +8.9% | 0.01% | $4,779,000 |
| MERCER GLOBAL ADVISORS INC /ADV | 1.7% | 107,375 | -7% | 0.01% | $4,192,135 |
| Kestra Advisory Services, LLC | 1.5% | 91,039 | +0.14% | 0.01% | $3,554,345 |
| Advisory Services Network, LLC | 1.5% | 90,684 | +4.4% | 0.05% | $3,540,485 |
| Spire Wealth Management | 1.4% | 86,868 | +301% | 0.11% | $3,391,344 |
| ENVESTNET ASSET MANAGEMENT INC | 1.2% | 73,376 | +6.8% | 0% | $2,864,746 |
| OSAIC HOLDINGS, INC. | 1.2% | 71,324 | +17% | 0% | $2,784,595 |
| IMG Wealth Management, Inc. | 1.1% | 66,681 | -4% | 1.7% | $2,603,360 |
| CENTRAL VALLEY ADVISORS, LLC | 1% | 62,146 | +0.61% | 0.72% | $2,426,306 |
| Orion Porfolio Solutions, LLC | 0.88% | 54,056 | +8.8% | 0.02% | $2,110,454 |
| LPL Financial LLC | 0.88% | 53,922 | +0.99% | 0% | $2,105,223 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | 0.86% | 53,001 | +191% | 0.03% | $2,069,265 |
| RAYMOND JAMES FINANCIAL INC | 0.82% | 50,244 | +66% | 0% | $1,961,626 |
| SageView Advisory Group, LLC | 0.79% | 48,460 | +11% | 0.06% | $1,891,976 |
| Cetera Investment Advisers | 0.76% | 46,884 | +17% | 0% | $1,830,444 |
| TRUIST FINANCIAL CORP | 0.71% | 43,851 | -0.68% | 0% | $1,712,031 |
| Wood Tarver Financial Group, LLC | 0.67% | 41,327 | -4.4% | 0.45% | $1,613,000 |
| Sonoma Allocations LLC | 0.63% | 39,103 | +50% | 0.51% | $1,541,245 |
| MML INVESTORS SERVICES, LLC | 0.62% | 38,276 | +311% | 0% | $1,494,372 |
| Bedel Financial Consulting, Inc. | 0.59% | 36,171 | 0% | 0.15% | $1,412,181 |
| Berger Financial Group, Inc | 0.55% | 34,116 | +156% | 0.08% | $1,331,957 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 4,281,742 | $167,186,281 | +$76,573,780 | $39.04 | 92 |
| 2025 Q3 | 2,290,834 | $88,029,151 | -$17,843,467 | $38.43 | 68 |
| 2025 Q2 | 2,752,146 | $101,312,136 | -$91,143,486 | $36.78 | 77 |
| 2025 Q1 | 5,254,093 | $181,534,128 | +$52,690,523 | $34.55 | 77 |
| 2024 Q4 | 3,727,437 | $131,538,839 | +$70,486,814 | $35.28 | 78 |
| 2024 Q3 | 1,262,522 | $43,952,227 | -$2,439,552 | $34.81 | 58 |
| 2024 Q2 | 1,333,467 | $45,180,632 | +$25,865 | $34.26 | 59 |
| 2024 Q1 | 1,331,225 | $44,719,685 | -$14,578,471 | $33.59 | 55 |
| 2023 Q4 | 1,759,425 | $56,972,640 | +$10,822,203 | $32.37 | 54 |
| 2023 Q3 | 1,425,900 | $43,518,464 | +$2,402,690 | $30.52 | 39 |
| 2023 Q2 | 1,305,711 | $39,000,405 | -$5,350,642 | $29.87 | 48 |
| 2023 Q1 | 1,434,241 | $40,935,308 | -$13,166,148 | $28.52 | 47 |
| 2022 Q4 | 1,928,663 | $52,731,794 | +$5,333,272 | $27.28 | 50 |
| 2022 Q3 | 1,593,137 | $41,795,889 | +$22,641,611 | $26.27 | 35 |
| 2022 Q2 | 727,532 | $19,193,816 | +$6,388,293 | $26.38 | 32 |
| 2022 Q1 | 471,444 | $13,316,155 | -$4,372,527 | $28.31 | 37 |
| 2021 Q4 | 632,811 | $18,026,579 | +$4,661,109 | $28.50 | 40 |
| 2021 Q3 | 302,650 | $8,560,097 | -$10,013,166 | $27.79 | 26 |
| 2021 Q2 | 765,896 | $21,229,169 | -$2,502,851 | $27.72 | 30 |
| 2021 Q1 | 853,966 | $23,340,205 | -$5,501,126 | $27.28 | 32 |
| 2020 Q4 | 1,061,712 | $28,680,888 | -$12,845,260 | $26.94 | 33 |
| 2020 Q3 | 1,230,189 | $32,117,000 | -$2,574,344 | $25.97 | 27 |
| 2020 Q2 | 1,334,165 | $33,524,000 | -$34,153,137 | $24.92 | 27 |
| 2020 Q1 | 2,702,158 | $62,258,000 | +$29,817,194 | $23.01 | 28 |
| 2019 Q4 | 1,498,496 | $37,649,033 | +$6,950,162 | $24.94 | 30 |
| 2019 Q3 | 1,205,200 | $30,290,239 | -$11,802,595 | $24.91 | 27 |
| 2019 Q2 | 1,680,139 | $41,897,061 | +$10,293,554 | $24.76 | 28 |
| 2019 Q1 | 1,183,637 | $28,996,316 | +$495,871 | $24.19 | 23 |
| 2018 Q4 | 1,246,679 | $28,724,000 | +$28,724,000 | $23.03 | 20 |