| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 1.2% | -91% | $2,267,890 | -$26,338,991 | 45,322 | -92% | Brookstone Capital Management, LLC | 30 Jan 2026 |
As of 31 Dec 2025, 103 institutional investors reported holding 3,136,368 shares of Innovator ETFs Trust - Innovator U.S. Equity Buffer ETF - August (BAUG). This represents 83% of the company’s total 3,776,833 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Buffer ETF - August (BAUG) together control 64% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Brookstone Capital Management | 16% | 603,489 | +6% | 0.35% | $30,198,289 |
| Penserra Capital Management LLC | 9.8% | 368,860 | -4.5% | 0.22% | $18,457,000 |
| OSAIC HOLDINGS, INC. | 6.3% | 236,945 | -1.4% | 0.02% | $11,856,704 |
| COMMONWEALTH EQUITY SERVICES, LLC | 5.3% | 200,924 | -12% | 0.01% | $10,054,140 |
| Cerity Partners LLC | 3.5% | 133,106 | -0.83% | 0.01% | $6,660,558 |
| RAYMOND JAMES FINANCIAL INC | 2.8% | 105,633 | -21% | 0% | $5,285,822 |
| HighTower Advisors, LLC | 2.3% | 87,234 | +2.1% | 0% | $4,365,146 |
| Kestra Advisory Services, LLC | 2% | 76,234 | +0.87% | 0.02% | $3,814,711 |
| Cetera Investment Advisers | 1.5% | 55,114 | -5.9% | 0% | $2,757,877 |
| Diligent Investors, LLC | 1.4% | 54,666 | -5.3% | 0.67% | $2,735,459 |
| LPL Financial LLC | 1.3% | 48,842 | -0.9% | 0% | $2,444,029 |
| Beacon Pointe Advisors, LLC | 1.2% | 44,295 | +16% | 0.02% | $2,216,500 |
| TopTier Wealth Management, LLC | 1.1% | 41,730 | 0% | 1.4% | $2,088,148 |
| OLD MISSION CAPITAL LLC | 1% | 38,899 | +15% | 0.08% | $1,946,486 |
| CHAPMAN FINANCIAL GROUP, LLC | 0.9% | 33,992 | 0% | 1.2% | $1,700,943 |
| BCS Wealth Management | 0.89% | 33,636 | +98% | 0.17% | $1,683,126 |
| Snowden Capital Advisors LLC | 0.88% | 33,391 | 0% | 0.04% | $1,670,869 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | 0.87% | 32,724 | -2% | 0.24% | $1,637,493 |
| Janney Montgomery Scott LLC | 0.87% | 32,688 | -4.7% | 0% | $1,636,000 |
| INTEGRAL INVESTMENT ADVISORS, INC. | 0.83% | 31,357 | -0.24% | 0.39% | $1,569,089 |
| Cambridge Investment Research Advisors, Inc. | 0.82% | 30,851 | -1.1% | 0% | $1,544,000 |
| Beacon Financial Advisory LLC | 0.72% | 27,071 | +14% | 0.31% | $1,354,619 |
| FSA Advisors, Inc. | 0.71% | 26,944 | +0.23% | 1.1% | $1,348,264 |
| Lantz Financial LLC | 0.68% | 25,666 | -0.03% | 0.27% | $1,284,314 |
| World Investment Advisors | 0.63% | 23,920 | +8.1% | 0.02% | $1,107,124 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 3,136,368 | $156,961,278 | -$3,059,098 | $50.04 | 103 |
| 2025 Q3 | 3,132,280 | $153,359,348 | +$37,521,451 | $48.99 | 99 |
| 2025 Q2 | 2,369,387 | $109,000,830 | -$11,893,362 | $46.02 | 94 |
| 2025 Q1 | 2,589,252 | $109,929,104 | -$12,034,711 | $42.45 | 89 |
| 2024 Q4 | 2,909,660 | $126,796,009 | +$2,901,290 | $43.58 | 98 |
| 2024 Q3 | 2,791,823 | $119,430,943 | +$29,201,357 | $42.78 | 94 |
| 2024 Q2 | 2,102,595 | $85,312,024 | -$41,845,773 | $40.57 | 87 |
| 2024 Q1 | 3,179,999 | $123,405,634 | -$90,401,237 | $38.87 | 91 |
| 2023 Q4 | 5,531,999 | $199,507,180 | +$72,416,172 | $35.98 | 103 |
| 2023 Q3 | 3,517,381 | $116,089,391 | +$77,034 | $33.01 | 85 |
| 2023 Q2 | 3,506,166 | $117,610,982 | +$36,297,185 | $33.56 | 71 |
| 2023 Q1 | 2,382,949 | $75,234,304 | +$17,617,553 | $31.56 | 65 |
| 2022 Q4 | 1,888,474 | $56,506,966 | -$15,302,789 | $29.95 | 63 |
| 2022 Q3 | 2,416,594 | $68,326,128 | +$2,053,959 | $28.27 | 63 |
| 2022 Q2 | 2,292,023 | $67,708,000 | +$2,336,837 | $29.56 | 42 |
| 2022 Q1 | 2,186,838 | $71,549,700 | +$25,174,901 | $32.72 | 49 |
| 2021 Q4 | 1,445,514 | $48,265,862 | +$3,397,353 | $33.40 | 51 |
| 2021 Q3 | 1,294,852 | $40,600,228 | +$24,958,827 | $31.34 | 43 |
| 2021 Q2 | 498,349 | $15,719,000 | -$4,099,930 | $31.54 | 25 |
| 2021 Q1 | 619,543 | $19,112,992 | -$4,956,175 | $30.84 | 26 |
| 2020 Q4 | 776,459 | $23,135,000 | +$678,913 | $29.80 | 30 |
| 2020 Q3 | 619,469 | $17,237,000 | -$6,974,744 | $27.80 | 25 |
| 2020 Q2 | 871,007 | $22,771,000 | +$8,638,301 | $26.15 | 16 |
| 2020 Q1 | 547,152 | $12,460,000 | -$3,511,897 | $22.76 | 19 |
| 2019 Q4 | 671,689 | $17,813,000 | +$358,172 | $26.56 | 20 |
| 2019 Q3 | 651,704 | $16,382,000 | +$12,367,000 | $25.13 | 15 |