| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 3% | -88% | $5,087,245 | -$62,261,627 | 127,436 | -92% | Brookstone Capital Management, LLC | 30 Jan 2026 |
As of 31 Dec 2025, 86 institutional investors reported holding 4,368,274 shares of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - August (UAUG). This represents 103% of the company’s total 4,247,867 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - August (UAUG) together control 91% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Brookstone Capital Management | 39% | 1,675,549 | +1.6% | 0.77% | $66,887,916 |
| Broussard Financial Group LLC | 9.3% | 393,223 | 0% | 13% | $15,697,462 |
| RAYMOND JAMES FINANCIAL INC | 6.5% | 275,807 | -3.7% | 0% | $11,010,215 |
| COMMONWEALTH EQUITY SERVICES, LLC | 3.8% | 161,033 | -1% | 0.01% | $6,428,440 |
| OSAIC HOLDINGS, INC. | 3.7% | 158,391 | -2.9% | 0.01% | $6,322,911 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 3.3% | 139,083 | -7% | 0.33% | $5,552,193 |
| KFG WEALTH MANAGEMENT, LLC | 3.1% | 131,444 | -4.3% | 0.7% | $5,247,254 |
| MBL Wealth, LLC | 3% | 129,279 | -1.5% | 0.41% | $5,160,818 |
| Archer Investment Corp | 2% | 83,079 | -46% | 0.75% | $3,316,512 |
| Kestra Advisory Services, LLC | 1.5% | 62,684 | -50% | 0.01% | $2,502,345 |
| Spire Wealth Management | 1.4% | 60,144 | +2.7% | 0.08% | $2,400,929 |
| ENVESTNET ASSET MANAGEMENT INC | 1.4% | 59,892 | -21% | 0% | $2,390,889 |
| FIDUCIARY FINANCIAL GROUP, LLC | 1.4% | 58,579 | 0% | 0.33% | $2,338,474 |
| NewCorp Financial Services, Inc. | 1.4% | 57,531 | 0% | 2% | $2,296,638 |
| Berger Financial Group, Inc | 1.3% | 57,055 | -1.9% | 0.13% | $2,277,636 |
| CENTRAL VALLEY ADVISORS, LLC | 1.3% | 53,333 | 0% | 0.64% | $2,129,050 |
| Strategic Blueprint, LLC | 1.1% | 48,791 | -5.7% | 0.12% | $1,947,737 |
| Clearstead Advisors, LLC | 0.83% | 35,416 | 0% | 0.02% | $1,413,807 |
| Cambridge Investment Research Advisors, Inc. | 0.82% | 34,939 | -12% | 0% | $1,395,000 |
| LPL Financial LLC | 0.77% | 32,870 | -7.2% | 0% | $1,312,170 |
| Cetera Investment Advisers | 0.76% | 32,442 | +2.9% | 0% | $1,295,085 |
| AssuredPartners Investment Advisors, LLC | 0.71% | 30,359 | +253% | 0.18% | $1,211,931 |
| MML INVESTORS SERVICES, LLC | 0.69% | 29,255 | -14% | 0% | $1,167,860 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | 0.66% | 28,200 | +33% | 0.01% | $1,125,744 |
| WealthShield Partners, LLC | 0.63% | 26,705 | -1.3% | 0.12% | $1,066,064 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 4,368,274 | $174,387,147 | -$10,571,009 | $39.92 | 86 |
| 2025 Q3 | 4,182,713 | $164,317,003 | +$78,437,796 | $39.31 | 92 |
| 2025 Q2 | 2,194,589 | $82,154,022 | -$4,781,111 | $37.42 | 80 |
| 2025 Q1 | 2,349,791 | $81,297,868 | -$79,574,529 | $34.62 | 87 |
| 2024 Q4 | 4,651,416 | $165,163,502 | +$878,464 | $35.51 | 93 |
| 2024 Q3 | 4,551,236 | $159,482,808 | +$51,829,970 | $35.03 | 83 |
| 2024 Q2 | 3,083,227 | $103,782,340 | -$70,620,255 | $33.65 | 84 |
| 2024 Q1 | 5,196,010 | $169,326,124 | -$194,294,330 | $32.65 | 84 |
| 2023 Q4 | 11,166,252 | $343,447,967 | +$133,765,483 | $30.74 | 88 |
| 2023 Q3 | 6,571,750 | $188,262,193 | +$142,067,787 | $28.66 | 62 |
| 2023 Q2 | 1,609,344 | $46,374,186 | -$53,273,992 | $28.82 | 44 |
| 2023 Q1 | 3,498,146 | $94,641,292 | +$25,515,306 | $27.05 | 45 |
| 2022 Q4 | 2,690,741 | $70,310,681 | +$13,741,883 | $26.12 | 45 |
| 2022 Q3 | 1,957,726 | $49,528,501 | +$28,208,376 | $25.30 | 29 |
| 2022 Q2 | 813,229 | $21,883,772 | +$11,320,919 | $26.92 | 17 |
| 2022 Q1 | 386,800 | $11,200,843 | -$5,300,050 | $29.03 | 20 |
| 2021 Q4 | 570,752 | $16,712,683 | -$10,549,906 | $29.28 | 21 |
| 2021 Q3 | 1,239,206 | $35,249,867 | +$26,561,535 | $28.45 | 24 |
| 2021 Q2 | 304,714 | $8,704,145 | -$3,786,663 | $28.56 | 13 |
| 2021 Q1 | 431,025 | $12,168,622 | +$196,706 | $28.23 | 17 |
| 2020 Q4 | 456,495 | $12,732,553 | -$8,906,840 | $27.90 | 23 |
| 2020 Q3 | 739,602 | $19,961,398 | -$6,189,722 | $27.02 | 17 |
| 2020 Q2 | 974,200 | $25,045,000 | +$2,996,182 | $25.72 | 14 |
| 2020 Q1 | 865,604 | $20,528,000 | +$13,183,012 | $23.63 | 13 |
| 2019 Q4 | 304,851 | $7,886,000 | +$1,099,934 | $25.84 | 14 |
| 2019 Q3 | 251,584 | $6,349,000 | +$6,349,000 | $25.25 | 10 |