| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 11% | $27,151,983 | +$26,288,508 | 561,105 | +3045% | Brookstone Capital Management, LLC | 30 Sep 2025 |
As of 31 Dec 2025, 113 institutional investors reported holding 3,828,545 shares of Innovator ETFs Trust - Innovator U.S. Equity Buffer ETF - September (BSEP). This represents 78% of the company’s total 4,909,055 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Buffer ETF - September (BSEP) together control 60% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Brookstone Capital Management | 12% | 592,519 | +5.6% | 0.33% | $29,181,561 |
| Outlook Wealth Advisors, LLC | 8.2% | 402,787 | -0.71% | 4.5% | $19,837,260 |
| Penserra Capital Management LLC | 7.6% | 374,189 | -4.5% | 0.22% | $18,428,000 |
| COMMONWEALTH EQUITY SERVICES, LLC | 4.6% | 228,010 | -21% | 0.01% | $11,229,480 |
| OSAIC HOLDINGS, INC. | 4.5% | 222,755 | -6.2% | 0.02% | $10,970,634 |
| Cerity Partners LLC | 3.7% | 179,577 | +0.3% | 0.01% | $8,844,167 |
| RAYMOND JAMES FINANCIAL INC | 2% | 96,288 | +0.84% | 0% | $4,742,185 |
| Cetera Investment Advisers | 1.8% | 87,184 | -2.7% | 0% | $4,293,788 |
| Kestra Advisory Services, LLC | 1.6% | 78,513 | -0.12% | 0.02% | $3,866,765 |
| HighTower Advisors, LLC | 1.5% | 72,667 | 0% | 0% | $3,578,850 |
| Lantz Financial LLC | 1.3% | 63,545 | -0.5% | 0.66% | $3,129,591 |
| Diligent Investors, LLC | 1.1% | 52,449 | -7.2% | 0.64% | $2,583,113 |
| INTEGRAL INVESTMENT ADVISORS, INC. | 0.97% | 47,537 | -0.16% | 0.58% | $2,341,197 |
| First Heartland Consultants, Inc. | 0.88% | 43,207 | 0.16% | $2,127,945 | |
| GWN SECURITIES INC. | 0.86% | 42,262 | +33% | 0.42% | $2,081,404 |
| OLD MISSION CAPITAL LLC | 0.83% | 40,516 | +168% | 0.08% | $1,995,413 |
| Atria Investments, Inc | 0.81% | 39,844 | 0.02% | $1,962,317 | |
| WealthPLAN Partners, LLC | 0.78% | 38,363 | -0.03% | 0.28% | $1,889,378 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | 0.73% | 35,951 | +6.9% | 0.26% | $1,770,587 |
| DHJJ Financial Advisors, Ltd. | 0.73% | 35,700 | -0.95% | 0.58% | $1,758,225 |
| Snowden Capital Advisors LLC | 0.67% | 32,976 | 0% | 0.04% | $1,624,068 |
| LPL Financial LLC | 0.67% | 32,884 | -16% | 0% | $1,619,537 |
| FSA Advisors, Inc. | 0.65% | 31,705 | -1.4% | 1.3% | $1,561,471 |
| MML INVESTORS SERVICES, LLC | 0.64% | 31,509 | +5.4% | 0% | $1,551,818 |
| ENVESTNET ASSET MANAGEMENT INC | 0.6% | 29,540 | -56% | 0% | $1,454,845 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 3,828,545 | $188,559,954 | -$8,421,859 | $49.25 | 113 |
| 2025 Q3 | 3,965,663 | $191,371,627 | +$65,917,409 | $48.29 | 102 |
| 2025 Q2 | 2,623,380 | $118,480,853 | -$7,219,897 | $45.16 | 101 |
| 2025 Q1 | 2,784,739 | $116,346,457 | -$25,715,750 | $41.78 | 96 |
| 2024 Q4 | 3,401,385 | $145,900,916 | -$9,843,063 | $42.90 | 107 |
| 2024 Q3 | 3,672,805 | $154,715,478 | +$55,723,910 | $42.12 | 97 |
| 2024 Q2 | 2,353,131 | $95,597,207 | -$31,599,058 | $40.67 | 95 |
| 2024 Q1 | 3,140,867 | $123,305,607 | -$24,147,345 | $39.28 | 95 |
| 2023 Q4 | 3,761,468 | $138,021,314 | -$16,820,317 | $36.68 | 93 |
| 2023 Q3 | 4,156,378 | $139,884,473 | +$7,046,541 | $33.66 | 84 |
| 2023 Q2 | 3,927,464 | $135,311,787 | -$4,338,568 | $34.45 | 81 |
| 2023 Q1 | 3,966,262 | $127,377,938 | -$3,710,883 | $32.12 | 86 |
| 2022 Q4 | 4,179,058 | $126,906,262 | -$11,270,599 | $30.33 | 80 |
| 2022 Q3 | 4,561,728 | $130,600,466 | +$58,755,452 | $28.61 | 80 |
| 2022 Q2 | 2,498,831 | $73,139,445 | -$18,912,553 | $29.27 | 65 |
| 2022 Q1 | 3,143,378 | $102,321,899 | +$8,162,133 | $32.63 | 73 |
| 2021 Q4 | 2,859,535 | $95,472,199 | +$16,080,030 | $33.40 | 68 |
| 2021 Q3 | 2,246,558 | $70,364,744 | +$45,662,509 | $31.24 | 51 |
| 2021 Q2 | 785,912 | $25,020,000 | -$25,417,365 | $31.82 | 32 |
| 2021 Q1 | 1,604,039 | $48,888,000 | -$11,702,269 | $30.47 | 36 |
| 2020 Q4 | 2,031,257 | $59,261,000 | +$22,410,870 | $29.13 | 39 |
| 2020 Q3 | 1,084,950 | $28,991,000 | +$22,456,809 | $26.81 | 20 |
| 2020 Q2 | 246,572 | $6,338,000 | -$83,437 | $25.67 | 11 |
| 2020 Q1 | 249,189 | $5,655,000 | +$5,039,621 | $22.41 | 11 |
| 2019 Q4 | 21,198 | $550,000 | -$850,000 | $25.51 | 4 |
| 2019 Q3 | 55,311 | $1,379,000 | +$1,379,000 | $24.95 | 3 |