Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - November (UNOV) Institutional Ownership

13F Institutional Holders and Ownership History from Q4 2019 to Q4 2025

Type / Class
Equity / Innovator U.S. Equity Ultra Buffer ETF - November
Symbol
UNOV
Shares outstanding
4,609,047
Price per share
$38.46
All holders as of 31 Dec 2025
Q4 2025
Total 13F shares
3,575,867
Total reported value
$136,120,244
% of total 13F portfolios
0%
Share change
+2,242,424
Value change
+$85,398,342
Number of holders
67
Reported Shares, Excluding Options vs Price
Reported Value, Excluding Options
Total Investors

Significant Owners of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - November (UNOV) based on Schedule 13D/G filings

Filer Ownership Change % Holdings Value Net Change Nb Shares Change % Reporting Name Report Period
Brookstone Capital Management 36% +816% $63,049,304 +$59,546,677 1,679,076 +1700% Brookstone Capital Management, LLC 30 Nov 2025

As of 31 Dec 2025, 67 institutional investors reported holding 3,575,867 shares of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - November (UNOV). This represents 78% of the company’s total 4,609,047 outstanding shares.

Top 25 Institutional Shareholders

The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - November (UNOV) together control 70% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.

Institution Ownership % Shares Held Share Change % Portfolio % Holdings Value
Brookstone Capital Management 37% 1,695,601 +1901% 0.74% $64,527,114
OSAIC HOLDINGS, INC. 3.2% 149,524 +16% 0.01% $5,690,828
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 3.1% 144,030 -5.9% 0.33% $5,481,148
4J Wealth Management LLC 2.9% 135,531 3% $5,157,714
IFP Advisors, Inc 2.1% 94,828 0.08% $3,608,736
CENTRAL VALLEY ADVISORS, LLC 1.8% 82,218 +68% 0.93% $3,128,853
Kellett Wealth Advisors, LLC 1.8% 80,900 1.8% $3,078,698
IHT Wealth Management, LLC 1.5% 69,462 +274% 0.07% $2,668,730
RK Capital Management, LLC/FL 1.4% 66,637 -38% 0.16% $2,535,911
Kestra Advisory Services, LLC 1.4% 65,409 +156% 0.01% $2,489,179
Spire Wealth Management 1.4% 63,725 +265% 0.08% $2,425,378
COMMONWEALTH EQUITY SERVICES, LLC 1.4% 63,401 +1.4% 0% $2,412,760
MGO ONE SEVEN LLC 1.3% 60,561 -38% 0.05% $2,304,685
HighTower Advisors, LLC 1.1% 48,952 0% $1,862,898
KFG WEALTH MANAGEMENT, LLC 1% 46,759 -0.52% 0.24% $1,779,444
AE Wealth Management LLC 0.97% 44,770 +102% 0.01% $1,703,749
Cetera Investment Advisers 0.93% 42,817 +102% 0% $1,629,426
Trek Financial, LLC 0.92% 42,365 +398% 0.09% $1,612,226
ENVESTNET ASSET MANAGEMENT INC 0.9% 41,534 +359% 0% $1,580,601
MML INVESTORS SERVICES, LLC 0.78% 36,084 +24% 0% $1,373,208
O'Connor Financial Group LLC 0.78% 35,972 0.55% $1,377,547
Cambridge Investment Research Advisors, Inc. 0.54% 24,789 +105% 0% $943,000
Castle Rock Wealth Management, LLC 0.53% 24,649 -7.5% 0.2% $942,085
LPL Financial LLC 0.52% 23,777 +32% 0% $904,848
SageView Advisory Group, LLC 0.51% 23,556 -37% 0.03% $896,453

Institutional Holders of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - November (UNOV) across Reporting Periods

Period Reported Shares, Excl. Options Value, Excl. Options Value Change Price (Median) Investors
2025 Q4 3,575,867 $136,120,244 +$85,398,342 $38.06 67
2025 Q3 1,323,360 $49,581,028 -$3,583,300 $37.47 52
2025 Q2 1,432,466 $51,736,843 -$85,066,548 $36.09 54
2025 Q1 3,789,724 $128,698,822 +$48,588,069 $33.95 50
2024 Q4 2,348,699 $81,337,861 +$55,675,605 $34.62 49
2024 Q3 720,456 $24,418,230 -$2,120,959 $33.89 36
2024 Q2 783,482 $25,764,767 -$1,335,398 $33.32 39
2024 Q1 823,720 $26,930,577 +$3,912,878 $32.70 35
2023 Q4 661,235 $20,932,411 +$2,863,916 $31.64 31
2023 Q3 562,768 $17,057,484 -$3,822,631 $30.32 32
2023 Q2 688,243 $21,164,188 -$3,437,624 $30.76 32
2023 Q1 786,922 $22,824,161 -$21,754,094 $28.96 30
2022 Q4 1,580,943 $43,865,805 +$9,190,337 $27.71 38
2022 Q3 1,132,359 $31,169,088 -$4,689,264 $27.52 22
2022 Q2 1,268,349 $34,715,734 +$2,902,247 $27.35 25
2022 Q1 1,226,256 $35,568,994 +$7,365,630 $29.13 24
2021 Q4 945,037 $27,874,678 +$23,607,444 $29.53 28
2021 Q3 127,530 $3,738,897 -$289,113 $29.24 13
2021 Q2 137,447 $4,008,425 -$518,943 $29.15 11
2021 Q1 145,807 $4,194,333 -$5,709,765 $28.74 16
2020 Q4 326,999 $9,255,582 +$6,893,531 $28.28 16
2020 Q3 109,823 $2,956,224 +$932,203 $26.91 10
2020 Q2 76,192 $1,978,046 -$766,396 $26.02 9
2020 Q1 109,055 $2,630,681 +$1,290,084 $24.12 13
2019 Q4 55,168 $1,441,067 +$1,441,067 $26.13 7