| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 24% | +388% | $74,350,251 | +$61,288,593 | 1,875,637 | +469% | Brookstone Capital Management, LLC | 31 Dec 2025 |
As of 31 Dec 2025, 114 institutional investors reported holding 5,837,438 shares of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - December (UDEC). This represents 75% of the company’s total 7,747,365 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - December (UDEC) together control 60% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Brookstone Capital Management | 24% | 1,875,251 | +136% | 0.85% | $74,334,950 |
| COMMONWEALTH EQUITY SERVICES, LLC | 4.6% | 355,540 | -5.9% | 0.02% | $14,093,602 |
| ENVESTNET ASSET MANAGEMENT INC | 2.8% | 217,178 | +11% | 0% | $8,608,936 |
| LEGACY CAPITAL WEALTH MANAGEMENT, LLC | 2.8% | 215,636 | 0% | 5.2% | $8,547,811 |
| RAYMOND JAMES FINANCIAL INC | 2.8% | 214,389 | -17% | 0% | $8,498,380 |
| OSAIC HOLDINGS, INC. | 2.5% | 193,863 | -0.93% | 0.01% | $7,684,671 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | 2.1% | 159,928 | +8.6% | 0.08% | $6,339,546 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 1.8% | 141,462 | -6.9% | 0.34% | $5,607,554 |
| Kestra Advisory Services, LLC | 1.8% | 136,943 | +6.9% | 0.02% | $5,428,421 |
| KFG WEALTH MANAGEMENT, LLC | 1.3% | 98,429 | -22% | 0.52% | $3,901,724 |
| Integrity Advisory Solutions, LLC | 1.3% | 98,236 | -0.03% | 0.56% | $3,894,075 |
| Trek Financial, LLC | 1.2% | 94,873 | -33% | 0.22% | $3,760,766 |
| CENTRAL VALLEY ADVISORS, LLC | 1.2% | 91,451 | +17% | 1.1% | $3,625,118 |
| Berger Financial Group, Inc | 1.1% | 88,427 | +0.69% | 0.2% | $3,505,247 |
| Cambridge Investment Research Advisors, Inc. | 1.1% | 86,721 | +29% | 0.01% | $3,438,000 |
| MILESTONE ASSET MANAGEMENT, LLC | 1% | 81,225 | -4.7% | 0.61% | $3,219,759 |
| Cetera Investment Advisers | 1% | 79,293 | +14% | 0% | $3,143,174 |
| Spire Wealth Management | 0.96% | 74,707 | +85% | 0.1% | $2,961,385 |
| WealthPlan Investment Management, LLC | 0.79% | 61,160 | -81% | 0.15% | $2,424,382 |
| MBL Wealth, LLC | 0.76% | 59,041 | +27% | 0.19% | $2,340,386 |
| TRUIST FINANCIAL CORP | 0.75% | 58,467 | -2.2% | 0% | $2,317,632 |
| HighTower Advisors, LLC | 0.71% | 54,772 | -10% | 0% | $2,171,162 |
| IMG Wealth Management, Inc. | 0.67% | 51,811 | +0.82% | 1.3% | $2,053,788 |
| LPL Financial LLC | 0.64% | 49,324 | -0.51% | 0% | $1,955,203 |
| MML INVESTORS SERVICES, LLC | 0.61% | 46,960 | +86% | 0% | $1,861,494 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 5,837,438 | $231,426,272 | +$5,303,468 | $39.64 | 114 |
| 2025 Q3 | 5,512,786 | $211,416,278 | -$111,228,970 | $38.37 | 114 |
| 2025 Q2 | 9,274,087 | $337,615,701 | +$19,335,627 | $36.44 | 120 |
| 2025 Q1 | 8,661,830 | $296,827,807 | +$162,727,413 | $34.30 | 102 |
| 2024 Q4 | 3,698,723 | $129,836,827 | +$69,015,685 | $35.09 | 78 |
| 2024 Q3 | 1,356,910 | $47,475,331 | -$4,723,573 | $35.00 | 53 |
| 2024 Q2 | 1,492,624 | $51,196,800 | -$16,924,001 | $34.29 | 55 |
| 2024 Q1 | 1,977,010 | $66,052,865 | -$7,732,031 | $33.42 | 54 |
| 2023 Q4 | 2,222,304 | $71,316,162 | +$12,262,544 | $32.04 | 58 |
| 2023 Q3 | 1,833,727 | $53,882,473 | -$2,398,922 | $29.38 | 48 |
| 2023 Q2 | 1,901,542 | $57,378,643 | -$18,977,376 | $30.19 | 49 |
| 2023 Q1 | 2,500,209 | $71,290,272 | +$16,715,175 | $28.51 | 56 |
| 2022 Q4 | 1,962,436 | $53,972,435 | +$18,386,872 | $27.43 | 49 |
| 2022 Q3 | 843,880 | $23,472,456 | -$2,482,170 | $27.89 | 32 |
| 2022 Q2 | 931,763 | $25,902,964 | -$507,940 | $27.82 | 35 |
| 2022 Q1 | 946,455 | $28,024,998 | +$8,181,612 | $29.85 | 36 |
| 2021 Q4 | 647,899 | $19,552,635 | +$2,099,936 | $30.28 | 32 |
| 2021 Q3 | 541,344 | $16,034,805 | +$454,428 | $29.61 | 26 |
| 2021 Q2 | 502,511 | $14,821,612 | -$13,928,033 | $29.49 | 27 |
| 2021 Q1 | 987,913 | $28,833,163 | -$6,237,321 | $28.98 | 33 |
| 2020 Q4 | 1,191,457 | $33,902,366 | +$21,166,044 | $28.46 | 27 |
| 2020 Q3 | 432,870 | $11,838,000 | +$1,240,906 | $27.33 | 16 |
| 2020 Q2 | 388,722 | $10,322,000 | +$4,359,659 | $26.51 | 15 |
| 2020 Q1 | 228,426 | $5,722,000 | +$1,254,982 | $24.60 | 13 |
| 2019 Q4 | 174,410 | $4,670,000 | +$4,162,000 | $26.67 | 12 |