| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 0.87% | -96% | $1,024,758 | -$59,514,595 | 26,062 | -98% | Brookstone Capital Management, LLC | 30 Nov 2025 |
As of 31 Dec 2025, 71 institutional investors reported holding 1,873,673 shares of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - March (UMAR). This represents 63% of the company’s total 2,995,632 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - March (UMAR) together control 51% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Lantz Financial LLC | 6.5% | 193,935 | -0.63% | 1.6% | $7,747,665 |
| MGO ONE SEVEN LLC | 6.2% | 186,285 | -21% | 0.15% | $7,442,049 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 4.6% | 137,406 | -6.8% | 0.33% | $5,489,342 |
| KFG WEALTH MANAGEMENT, LLC | 4.3% | 128,794 | -12% | 0.69% | $5,145,292 |
| COMMONWEALTH EQUITY SERVICES, LLC | 2.8% | 83,089 | -3.1% | 0% | $3,319,390 |
| OSAIC HOLDINGS, INC. | 2.7% | 81,583 | -6.1% | 0% | $3,259,215 |
| Kestra Advisory Services, LLC | 2.6% | 77,174 | -0.38% | 0.01% | $3,083,086 |
| CENTRAL VALLEY ADVISORS, LLC | 2.3% | 68,431 | -0.41% | 0.82% | $2,733,805 |
| Cetera Investment Advisers | 2% | 60,261 | -2.3% | 0% | $2,407,415 |
| TRUIST FINANCIAL CORP | 1.5% | 45,288 | -0.4% | 0% | $1,809,247 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 1.5% | 45,030 | -6% | 0% | $1,798,940 |
| WealthPlan Investment Management, LLC | 1.5% | 43,978 | -85% | 0.11% | $1,756,912 |
| Spire Wealth Management | 1.4% | 41,601 | -23% | 0.06% | $1,661,951 |
| RAYMOND JAMES FINANCIAL INC | 1.3% | 39,716 | -12% | 0% | $1,586,646 |
| OLD MISSION CAPITAL LLC | 1.2% | 35,051 | 0.05% | $1,400,280 | |
| Berger Financial Group, Inc | 1% | 30,823 | 0% | 0.07% | $1,231,373 |
| MBL Wealth, LLC | 0.99% | 29,665 | -1.7% | 0.1% | $1,185,111 |
| Brookstone Capital Management | 0.83% | 24,992 | -98% | 0.01% | $998,425 |
| WealthPLAN Partners, LLC | 0.8% | 24,023 | -66% | 0.14% | $959,714 |
| FIDUCIARY FINANCIAL GROUP, LLC | 0.79% | 23,705 | 0% | 0.13% | $947,010 |
| Archer Investment Corp | 0.78% | 23,360 | -1.8% | 0.21% | $933,227 |
| Kovack Advisors, Inc. | 0.78% | 23,292 | 0.04% | $930,499 | |
| Impact Partnership Wealth, LLC | 0.77% | 23,035 | -2.5% | 0.12% | $920,244 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | 0.74% | 22,065 | +44% | 0.01% | $881,492 |
| BCS Wealth Management | 0.72% | 21,436 | +100% | 0.09% | $856,364 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 1,873,673 | $74,855,367 | -$77,213,817 | $39.95 | 71 |
| 2025 Q3 | 3,790,910 | $147,847,756 | -$5,015,720 | $39.01 | 69 |
| 2025 Q2 | 4,834,787 | $181,836,395 | +$110,994,562 | $37.61 | 72 |
| 2025 Q1 | 1,890,949 | $67,243,764 | +$15,337,410 | $35.55 | 68 |
| 2024 Q4 | 1,446,247 | $51,617,436 | -$22,398,065 | $35.69 | 58 |
| 2024 Q3 | 2,027,782 | $70,721,638 | -$34,343,923 | $34.88 | 56 |
| 2024 Q2 | 3,016,355 | $102,011,040 | -$11,602,856 | $33.67 | 64 |
| 2024 Q1 | 3,327,185 | $108,659,418 | +$92,116,028 | $32.66 | 53 |
| 2023 Q4 | 508,517 | $16,076,034 | -$8,714,396 | $31.60 | 34 |
| 2023 Q3 | 810,199 | $24,183,815 | -$24,798,422 | $29.83 | 36 |
| 2023 Q2 | 1,631,112 | $48,985,844 | -$6,926,782 | $30.06 | 32 |
| 2023 Q1 | 1,852,786 | $53,183,834 | +$6,729,560 | $28.72 | 41 |
| 2022 Q4 | 1,656,803 | $46,666,446 | +$7,776,975 | $28.16 | 32 |
| 2022 Q3 | 1,274,613 | $35,326,594 | +$11,896,065 | $27.69 | 25 |
| 2022 Q2 | 844,404 | $23,893,139 | +$9,037,120 | $28.08 | 24 |
| 2022 Q1 | 521,413 | $15,671,858 | +$7,412,135 | $30.20 | 24 |
| 2021 Q4 | 273,538 | $8,159,566 | -$1,988,764 | $29.81 | 20 |
| 2021 Q3 | 295,136 | $8,603,030 | -$3,105,206 | $29.12 | 20 |
| 2021 Q2 | 401,932 | $11,701,031 | +$1,186,386 | $29.12 | 19 |
| 2021 Q1 | 369,598 | $10,624,907 | -$2,087,675 | $28.49 | 20 |
| 2020 Q4 | 420,641 | $11,677,218 | -$2,039,531 | $27.76 | 13 |
| 2020 Q3 | 499,666 | $13,489,710 | -$5,586,614 | $27.00 | 11 |
| 2020 Q2 | 710,921 | $18,790,566 | +$2,134,108 | $26.42 | 11 |
| 2020 Q1 | 634,817 | $15,831,000 | +$15,806,000 | $24.95 | 8 |