MediaAlpha, Inc. financial data

Symbol
MAX on NYSE
Location
Los Angeles, CA
Fiscal year end
31 December
Latest financial report
10-K - Q4 2025 - 23 Feb 2026

Key Ratios

Label TTM Value / Value Unit Change %
Current Ratio 127% % 4.4%
Debt-to-equity -6212% % -174%
Return On Equity -53% % -118%
Return On Assets 9% % 15%
Operating Margin 2% % -60%

Shares

Label TTM Value / Value Unit Change %
Entity Public Float $367,100,000 USD -17%
Weighted Average Number of Shares Outstanding, Basic 56,244,357 shares 6%
Weighted Average Number of Shares Outstanding, Diluted 66,786,155 shares 26%

Income Statement

Label TTM Value / Value Unit Change %
Revenue from Contract with Customer, Excluding Assessed Tax $1,113,600,000 USD 29%
Cost of Revenue $946,057,000 USD 31%
Research and Development Expense $21,396,000 USD 8.3%
Selling and Marketing Expense $21,055,000 USD -15%
General and Administrative Expense $89,556,000 USD 59%
Costs and Expenses $1,091,480,000 USD 33%
Operating Income (Loss) $22,120,000 USD -48%
Nonoperating Income (Expense) $133,181,000 USD -593%
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest $111,061,000 USD -573%
Income Tax Expense (Benefit) $137,822,000 USD -10058%
Net Income (Loss) Attributable to Parent $25,623,000 USD 54%
Earnings Per Share, Basic 0.46 USD/shares 48%
Earnings Per Share, Diluted 0.39 USD/shares 26%

Balance Sheet

Label TTM Value / Value Unit Change %
Cash and Cash Equivalents, at Carrying Value $46,876,000 USD 8.3%
Accounts Receivable, after Allowance for Credit Loss, Current $123,019,000 USD -14%
Assets, Current $174,372,000 USD -8.2%
Deferred Income Tax Assets, Net $149,734,000 USD
Operating Lease, Right-of-Use Asset $1,245,000 USD -33%
Intangible Assets, Net (Excluding Goodwill) $3,590,000 USD -82%
Goodwill $47,739,000 USD 0%
Other Assets, Noncurrent $8,396,000 USD 74%
Assets $383,831,000 USD 46%
Accounts Payable, Current $91,094,000 USD -14%
Employee-related Liabilities, Current $7,921,000 USD -11%
Accrued Liabilities, Current $34,746,000 USD 87%
Liabilities, Current $147,647,000 USD 11%
Deferred Income Tax Liabilities, Net $124,212,000 USD 1673%
Operating Lease, Liability, Noncurrent $415,000 USD -63%
Other Liabilities, Noncurrent $9,564,000 USD -37%
Liabilities $413,025,000 USD 34%
Retained Earnings (Accumulated Deficit) $480,310,000 USD 5.1%
Stockholders' Equity Attributable to Parent $4,160,000 USD 75%
Stockholders' Equity, Including Portion Attributable to Noncontrolling Interest $29,194,000 USD 37%
Liabilities and Equity $383,831,000 USD 46%

Popular Metrics

Label TTM Value / Value Unit Change %
Net Cash Provided by (Used in) Operating Activities $23,701,000 USD 1312%
Net Cash Provided by (Used in) Financing Activities $3,349,000 USD 25%
Net Cash Provided by (Used in) Investing Activities $57,000 USD -68%
Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents, Period Increase (Decrease), Including Exchange Rate Effect $20,295,000 USD
Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents $46,876,000 USD 8.3%
Interest Paid, Excluding Capitalized Interest, Operating Activities $2,961,000 USD -22%
Deferred Tax Assets, Valuation Allowance $3,536,000 USD -97%
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent 0.21 pure 0%
Deferred Tax Assets, Gross $153,270,000 USD 27%
Operating Lease, Liability $1,380,000 USD -35%
Depreciation $62,000 USD 1.6%
Payments to Acquire Property, Plant, and Equipment $57,000 USD 68%
Lessee, Operating Lease, Liability, to be Paid $1,418,000 USD -36%
Operating Lease, Liability, Current $965,000 USD -2.9%
Lessee, Operating Lease, Liability, to be Paid, Year Two $202,000 USD -75%
Lessee, Operating Lease, Liability, to be Paid, Year One $991,000 USD -5.9%
Operating Lease, Weighted Average Discount Rate, Percent 0.0377 pure -4.1%
Lessee, Operating Lease, Liability, Undiscounted Excess Amount $38,000 USD -58%
Lessee, Operating Lease, Liability, to be Paid, Year Three $101,000 USD -18%
Deferred Tax Assets, Operating Loss Carryforwards $15,507,000 USD 1.5%
Preferred Stock, Shares Issued 0 shares
Preferred Stock, Shares Authorized 50,000,000 shares 0%
Unrecognized Tax Benefits $2,812,000 USD 39%
Lessee, Operating Lease, Liability, to be Paid, Year Four $106,000 USD 5%
Preferred Stock, Shares Outstanding 0 shares
Amortization of Intangible Assets $2,979,000 USD -54%
Deferred Tax Assets, Net of Valuation Allowance $149,734,000 USD
Share-based Payment Arrangement, Expense $30,331,000 USD -11%
Interest Expense $15,584,000 USD 36%
Preferred Stock, Par or Stated Value Per Share 0.01 USD/shares 0%